We aim to challenge dominant narratives and amplify underrepresented voices through innovative research, policy analysis, and community-led inquiry. Drawing on interdisciplinary methods and collaborative partnerships, New Perspective provides nuanced understanding and actionable recommendations to inform public discourse, influence policy, and inspire transformative change.

Our research is driven by a commitment to social justice and a belief in the power of knowledge to reimagine possibilities. Whether addressing systemic inequalities in education, advocating for inclusive practices in sport and health, or investigating the lived experiences of marginalised communities, we centre critical perspectives and strive to make research accessible and impactful

Core Areas of Expertise

Inclusive & Critical Methodologies
New Perspective designs and leads research that centres underrepresented voices and addresses systemic inequalities in sport, fitness, and education.

Elite Sport & Youth Development Pathways
The company investigates the structural pressures, exclusions, and transitions experienced by young people and families in high-performance environments.

Interpretative Phenomenological Analysis (IPA)
New Perspective employs IPA to explore lived experiences within emotionally and institutionally complex contexts.

Community-Based & Participatory Research
The company co-produces research with communities, educators, coaches, and families to ensure ethical integrity, relevance, and reciprocity.

Policy Influence & Programme Development
Findings are translated into actionable outcomes—advising on inclusive policies, informing strategic planning, and supporting the development of equity-driven initiatives.

Critical Engagement with Fitness Culture in Education (SEND Focus)
New Perspective critically examines how prevailing fitness norms within educational settings shape understandings of health, ability, and identity for learners with Special Educational Needs and Disabilities (SEND). It challenges ableist assumptions embedded in school-based physical education and fitness initiatives, and promotes inclusive approaches that prioritise accessibility, diverse physicalities, and social justice

Intersectional & Anti-Oppressive Analysis
Research at New Perspective applies an intersectional lens to understand how race, disability, gender, and class interact to structure experiences and opportunities in sport and physical activity.

Public Speaking & Knowledge Exchange
The company delivers talks, workshops, and training designed to connect theory with practice, fostering institutional reflection and sector-wide change.